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Search: subject:"hybrid offering"
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Bundling strategy
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Vrontis, Demetris
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International marketing review
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Journal of service research : JSR
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ECONIS (ZBW)
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Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
2
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
3
Driver configurations for successful service infusion
Forkmann, Sebastian
;
Henneberg, Stephan
;
Witell, Lars
; …
- In:
Journal of service research : JSR
20
(
2017
)
3
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011736763
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