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Search: subject:"ideal self"
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Consumer behaviour
27
Konsumentenverhalten
26
Personality psychology
21
Persönlichkeitspsychologie
21
Brand management
17
Markenführung
17
Brand image
15
Markenimage
15
Brand
9
Markenartikel
9
ideal self-congruence
8
Beziehungsmarketing
7
Relationship marketing
7
actual self-congruence
7
Advertising effects
6
Werbewirkung
6
ideal self
6
Emotion
5
Ideal self
5
Ideal self-congruence
5
emotional brand attachment
5
Actual self-congruence
3
Advertising
3
Brand loyalty
3
Functional congruence
3
Markentreue
3
Pakistani consumers
3
Self-concept
3
Werbung
3
hedonic brands
3
ideal self-congruity
3
product involvement
3
purchase intentions
3
utilitarian brands
3
Actual Self Congruen
2
Actual self
2
Bekleidungsindustrie
2
Brand Preference
2
Brand attachment
2
Clothing industry
2
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8
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44
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4
research-article
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English
44
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Japutra, Arnold
4
Tscheulin, Dieter K.
4
Zogaj, Adnan
4
Hameed, Imran
3
Masood, Mirha
3
Olk, Stephan
3
Qadeer, Faisal
3
Sheeraz, Muhammad
3
Bhakar, S.S
2
Castro, Lorena
2
Ekinci, Yuksel
2
Lindenmeier, Jörg
2
Marquez, Jose
2
Mathur, Garima
2
Simkin, Lyndon
2
Upamannyu, Nischay Kumar
2
Abel, Jeremy I.
1
Anand, Sahiba
1
Bang, Nguyen
1
Batista-Foguet, Joan Manuel
1
Boisvert, Jean
1
Boyatzis, Richard E.
1
Brannen, Jane
1
Buff, Cheryl L.
1
Carpentier, Marieke
1
Chaudhry, Iffat Sabir
1
Christodoulides, George
1
Chuchu, Tinashe
1
Cui, Annie Peng
1
Dhar, Udayan
1
Farzana Quoquab
1
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1
Fleck, Nathalie
1
Frisby, Cynthia M.
1
Gardner, Donald G.
1
Garg, Anjali
1
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1
Gera, Navneet
1
Gill, Rebecca
1
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1
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Journal of business research : JBR
4
Asia Pacific journal of marketing and logistics
1
Career development international
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Human relations
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management practice : IJMP
1
Journal of Business Economics
1
Journal of business economics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of personnel psychology
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Management research review
1
Middle East journal of management : MEJM
1
Pakistan Journal of Commerce and Social Sciences
1
Pakistan Journal of Commerce and Social Sciences (PJCSS)
1
Pakistan journal of commerce and social sciences
1
Psychology & Marketing
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
Sport, Business and Management: An International Journal
1
The journal of applied behavioral science
1
The journal of brand management : an international journal
1
The journal of management development
1
The journal of product & brand management
1
The journal of services marketing
1
Theoretical economics letters
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
36
EconStor
4
BASE
2
Other ZBW resources
2
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1
Dynamics of the
ideal
self
Boyatzis, Richard E.
;
Dhar, Udayan
- In:
The journal of management development
41
(
2022
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013392376
Saved in:
2
Determinants of emotional brand attachment in casual dining restaurants
Gera, Navneet
;
Garg, Anjali
;
Rohatgi, Swati
- In:
International journal of management practice : IJMP
17
(
2024
)
3
,
pp. 279-302
Persistent link: https://www.econbiz.de/10015069532
Saved in:
3
Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
Saved in:
4
Does online
ideal
self
-matter? : consumer perceptions of online brand advertisement
Waterson, Aimee Peta
;
Mototo, Lebogang
;
Chuchu, Tinashe
-
2021
Persistent link: https://www.econbiz.de/10012620911
Saved in:
5
Linking actual self-congruence,
ideal
self
-congruence, and functional congruence to donor loyalty : the moderating role of issue involvement
Zogaj, Adnan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
; …
- In:
Journal of business economics : JBE
91
(
2021
)
3
,
pp. 379-400
Persistent link: https://www.econbiz.de/10012496015
Saved in:
6
Will I follow my
ideal
self
everywhere? : exploring consumers' perceptions towards fast fashion influencers on Instagram
Tanyatip Kharuhayothin
;
Yupin Patarapongsant
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 77-108)
.
2023
Persistent link: https://www.econbiz.de/10013543212
Saved in:
7
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
8
Exploring the role of brand-sustainability-self-congruence on consumers' evaluation of luxury brands
Kumagai, Ken
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1951-1969
Persistent link: https://www.econbiz.de/10014430195
Saved in:
9
Do customers exhibit engagement behaviors in AI environments? : the role of psychological benefits and technology readiness
Yin, Dexiang
;
Li, Minglong
;
Qiu, Hailian
- In:
Tourism management : research, policies, practice
97
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014304445
Saved in:
10
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
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