Exploring the role of brand-sustainability-self-congruence on consumers' evaluation of luxury brands
Year of publication: |
2023
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Authors: | Kumagai, Ken |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 8, p. 1951-1969
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Subject: | Actual self-concept | Ideal self-concept | Luxury | Self-congruity | Sustainability | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management |
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