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Search: subject:"live broadcasting"
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European journal of operational research : EJOR
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ECONIS (ZBW)
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Should
live
broadcasting
platforms adopt artificial intelligence? : a sales effort perspective
Xu, Xiaoping
;
Wang, Yuting
;
Cheng, T. C. E.
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
318
(
2024
)
3
,
pp. 979-999
Persistent link: https://www.econbiz.de/10015048264
Saved in:
2
See now, act now : how to interact with customers to enhance social commerce engagement?
Xue, Jiaolong
;
Liang, Xinjian
;
Xie, Tao
;
Wang, Haizhong
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012293424
Saved in:
3
Ad revenue optimization in
live
broadcasting
Popescu, Dana G.
;
Crama, Pascale
- In:
Management science : journal of the Institute for …
62
(
2016
)
4
,
pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
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