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Search: subject:"loyalty programs"
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Subject
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Relationship marketing
124
Beziehungsmarketing
119
Kundenbindungsprogramm
114
Loyalty program
114
Loyalty programs
96
Consumer behaviour
94
Konsumentenverhalten
94
loyalty programs
45
Einzelhandel
27
Retail trade
27
Kundenbindung
19
Customer retention
18
Customer satisfaction
18
Kundenzufriedenheit
18
Customer loyalty
15
Sales promotion
13
Verkaufsförderung
13
Hotel industry
10
Hotellerie
10
Customer relationship management
8
Brand management
6
Dienstleistungsqualität
6
Loyalty
6
Loyalty Programs
6
Markenführung
6
Marketing management
6
Marketingmanagement
6
Service quality
6
relationship marketing
6
Gerechtigkeit
5
Justice
5
Logit model
5
Logit-Modell
5
Theorie
5
Theory
5
customer loyalty programs
5
Bayes-Statistik
4
Bayesian inference
4
Big Data
4
Big data
4
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Online availability
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Undetermined
110
Free
28
CC license
2
Type of publication
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Article
145
Book / Working Paper
26
Other
1
Type of publication (narrower categories)
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Article in journal
115
Aufsatz in Zeitschrift
115
research-article
14
Working Paper
6
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Thesis
3
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1
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1
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English
144
Undetermined
24
French
2
German
1
Lithuanian
1
Author
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Pez, Virginie
6
Bazargan, Amirhossein
4
Behrens, Christiaan
4
Dorotic, Matilda
4
Hu, Clark
4
Karray, Salma
4
Stourm, Valeria
4
Söderlund, Magnus
4
Xiong, Lina
4
Yang, Morgan X.
4
Yu, Irina Y.
4
Zolfaghari, Saeed
4
Bhardwaj, Renu
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Chan, Haksin
3
Chen, Chih-Chien
3
Colliander, Jonas
3
Groza, Mark D.
3
Kang, Jun
3
McCaughey, Nathalie
3
Noble, Stephanie M.
3
Pontes, Nicolas
3
Soni, Pavleen
3
Volle, Pierre
3
Zeng, Kevin J.
3
Ahn, Sun Joo
2
Alejandro, Thomas Brashear
2
Banik, Shanta
2
Becker, Keith
2
Berezan, Orie
2
Bijmolt, Tammo
2
Breugelmans, Els
2
Chun, So Yeon
2
Cosmas, Alex
2
Danaher, Peter J.
2
Danaher, Tracey S.
2
Esmark, Carol L.
2
Fader, Peter
2
Fok, Dennis
2
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Institution
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Université Paris-Dauphine (Paris IX)
5
Université Paris-Dauphine
2
College of Law and Business
1
Department of Econometrics and Business Statistics, Monash Business School
1
Department of Economics, Brock University
1
Duesseldorf University of Applied Sciences
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
HAL
1
Reserve Bank of Australia
1
School of Marketing and International Business
1
Siauliai University
1
Tinbergen Instituut
1
University of Stellenbosch. Faculty of Arts and Social Sciences. Dept. of Information Science.
1
University of Sydney
1
University of Western Sydney
1
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Published in...
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Journal of business research : JBR
11
Journal of retailing and consumer services
10
Journal of the Academy of Marketing Science
7
Economics Papers from University Paris Dauphine
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing letters : a journal of research in marketing
4
International journal of hospitality management
3
Journal of Business Research
3
The journal of services marketing
3
International Journal of Contemporary Hospitality Management
2
International Journal of Retail & Distribution Management
2
International journal of contemporary hospitality management
2
International journal of economics and business research : IJEBR
2
Journal of Consumer Marketing
2
Journal of Services Marketing
2
Journal of international marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing
2
Journal of revenue and pricing management
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Marketing Letters
2
Marketing Science
2
Marketing science
2
Open Access publications from Université Paris-Dauphine
2
The journal of consumer marketing
2
The service industries journal
2
Bank of Finland research discussion papers
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business horizons
1
Computational management science
1
Cornell hospitality quarterly : CQ
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
Discussion paper / Tinbergen Institute
1
Duesseldorf Working Papers in Applied Management and Economics
1
ERIM Report Series Research in Management
1
European Journal of Marketing
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Foundations and Trends(R) in Marketing
1
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Source
All
ECONIS (ZBW)
121
RePEc
27
Other ZBW resources
15
BASE
6
EconStor
2
USB Cologne (EcoSocSci)
1
Showing
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172
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1
The BORIS experience : evaluating omnichannel returns and repurchase intention
Hao, Jianliang
;
Richey, Robert Glenn <Jr.>
;
Morgan, Tyler R.
- In:
International journal of physical distribution and …
54
(
2024
)
11
,
pp. 44-81
Persistent link: https://www.econbiz.de/10015198510
Saved in:
2
Exploring the importance of building strong customer relationships
Seturi, Maia
- In:
Technology audit and production reserves
1
(
2024
)
4/75
,
pp. 33-37
Persistent link: https://www.econbiz.de/10014507363
Saved in:
3
How to achieve targeted advertising with the e-commerce platform's membership system?
Li, Hu
;
Zhang, Weiyi
;
Du, Shaofu
;
Sun, Xiahui
- In:
Omega : the international journal of management science
130
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015085380
Saved in:
4
The role of bonuses in
loyalty
programs
: a literature review
Hagström, Marcus
;
Rosengren, Sara
;
Hagberg, Johan
-
2022
Persistent link: https://www.econbiz.de/10013368759
Saved in:
5
Designing and evaluating insurance customer
loyalty
programs
for different customer groups based on their lifetime value
Ebrahimi, Abolghasem
;
Askarifar, Kazem
;
Nikbakht, Amin
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 808-825
Persistent link: https://www.econbiz.de/10015061269
Saved in:
6
Personalized email marketing in
loyalty
programs
: the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
7
Customer behavior across competitive
loyalty
programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
8
Comparison of generational loyalty models and
loyalty
programs
for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.
;
Bowen, John T.
;
Baloglu, Seyhmus
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 2328-2346
Persistent link: https://www.econbiz.de/10015053384
Saved in:
9
The one-away effect : the pursuit of mere completion
Ruan, Bowen
;
Polman, Evan
;
Tanner, Robin J.
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 945-961
Persistent link: https://www.econbiz.de/10014526248
Saved in:
10
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
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