Search Results - subject:"loyalty reward program"

The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context

Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 2, pp. 243-266

Persistent link: https://www.econbiz.de/10012800229

Loyalty program liabilities and point values

Chun, So Yeon; Iancu, Dan; Trichakis, Nikolaos - 2017

Problem definition.Loyalty programs (LP) introduce a new currency---the points---through which customers transact with firms. Such points represent a promise for future service, and their monetary value thus counts as a liability on the issuing firms' balance sheets. Consequently, adjusting the...

Persistent link: https://www.econbiz.de/10011870182

How social media communications combine with customer loyalty management to boost green retail sales

Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100

Persistent link: https://www.econbiz.de/10012107044

Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity

Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 58 (2019) 8, pp. 1302-1316

Persistent link: https://www.econbiz.de/10012150517

Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types

Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 769-778

Persistent link: https://www.econbiz.de/10011927138