competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which … understand the impact of Brand Attachment on consumer behavior, in the specific context of the luxury segment of the automotive … luxury automotive brand Porsche. The selected methodology was based on a case study based in the Portuguese market and the …

customer purchase decisions. The thrust was on interrogating whether there were any symbiotic relations between luxury beauty … situated in affluent suburbs by intercepting 200 consenting customers who would have bought a luxury beauty product to complete … of the luxury beauty product and the brand’s unique or differentiating features. The data for the research was collected …

between aspects of Chinese consumers' attitudes towards luxury items and their psychological intent to acquire such goods. The … paper presents a factorial model of the evaluation system, which encompasses factors such as luxury brand awareness … that: (1) there exists a positive correlation between the attitudes of Chinese consumers towards luxury items and their …