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Search: subject:"manufacturer advertising"
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International journal of production research
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ECONIS (ZBW)
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Quality information disclosure and advertising strategy in a supply chain
Hong, Xianpei
;
Zhou, Meiling
;
Gong, Yeming
;
Chen, Wanying
- In:
International journal of production research
61
(
2023
)
19
,
pp. 6291-6307
Persistent link: https://www.econbiz.de/10014382899
Saved in:
2
Retailer and
manufacturer
advertising
scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
3
Advertising in asymmetric competing supply chains
Liu, Bin
;
Cai, Gangshu
;
Tsay, Andy A.
- In:
Production and operations management : an international …
23
(
2014
)
11
,
pp. 1845-1858
Persistent link: https://www.econbiz.de/10010457549
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