Search Results - subject:"marketing–finance interface"

Sadovnikova, Anna; Kacker, Manish; Mishra, Saurabh - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1098-1117

Persistent link: https://www.econbiz.de/10014336208

Sezen, Burcu; Hanssens, Dominique M. - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 287-296

Persistent link: https://www.econbiz.de/10014374831

Wies, Simone; Moorman, Christine; Chandy, Rajesh K. - In: Journal of marketing 87 (2023) 2, pp. 232-252

Persistent link: https://www.econbiz.de/10014245085

Padigar, Manjunath; Pupovac, Ljubomir; Sinha, Ashish; … - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1277-1298

Persistent link: https://www.econbiz.de/10013463926

Saxena, Deepak; Brady, Mairead; Lamest, Markus; … - In: Qualitative market research : an international journal 25 (2022) 3, pp. 361-382

Persistent link: https://www.econbiz.de/10013380482

Mintz, Ofer; Lilien, Gary L. - In: Industrial marketing management : the international … 117 (2024), pp. 220-237

Persistent link: https://www.econbiz.de/10014530422

Gensler, Sonja; Oehring, Karlo; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 220-240

Persistent link: https://www.econbiz.de/10015057434

Bahmani, Navid; Yazdanparast, Atefeh - In: International journal of bank marketing 42 (2024) 5, pp. 981-1006

Persistent link: https://www.econbiz.de/10015057257

Cheong, Chee Seng; Hoffmann, Arvid O. I.; Zurbruegg, Ralf - In: Journal of marketing 85 (2021) 6, pp. 118-140

Persistent link: https://www.econbiz.de/10012662145

Ngo, Thanh; Mai, Enping; Siguaw, Judy; Jory, Surendranath R. - In: Journal of strategic marketing 31 (2023) 2, pp. 343-369

Persistent link: https://www.econbiz.de/10014303242

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