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Search: subject:"marketing discipline"
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Marketing discipline
10
Marketing
8
Marketing theory
8
marketing discipline
6
Marketingtheorie
5
Marketing management
4
Marketingmanagement
4
Marketing manifesto
3
Marketing's stakeholders
3
Bibliometrics
2
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2
Crisis strategy
2
Marketing history
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efficiency
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results
2
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1
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1
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Critical Management Studies
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1
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1
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English
14
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Hatfield, Hunter N.
3
Hunt, Shelby D.
3
Madhavaram, Sreedhar
3
Anderson, Eugene W.
1
BEBESELEA, MIHAELA
1
Basalingappa, Anita
1
Batat, Wided
1
Bebeşelea, Mihaela
1
Clark, Terry
1
Cronin, J. Joseph
1
Ferrell, Odies C.
1
Ghanbarpour, Tohid
1
Gustafsson, Anders
1
Haase, Michaela
1
Key, Thomas Martin
1
Kleinaltenkamp, Michael
1
Kumar, Keval
1
Layton, Roger A.
1
MITRAN, PAULA CORNELIA
1
Maucuer, Raphaël
1
Mionel, Oana
1
Mitran, Paula Cornelia
1
Musetescu, Adina
1
Muzellec, Laurent
1
Nicolau, Ana-Irina
1
Park, Heejung
1
Parvatiyar, Atul
1
Peterson, Mark
1
Pitt, Leyland F.
1
Renaud, Alexandre
1
Ronteau, Sébastien
1
Sheth, Jagdish N.
1
Shugan, Steven M.
1
Stewart, David W.
1
Varadarajan, Rajan
1
Yadav, Manjit S.
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AMS review : official publication of the Academy of Marketing Science
7
Marketing Science
2
A Research Agenda for Service Marketing
1
Australasian marketing journal
1
Journal of Academic Research in Economics
1
Journal of academic research in economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Knowledge Horizons - Economics
1
Long range planning : LRP ; international journal of strategic management
1
The marketing review
1
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ECONIS (ZBW)
14
RePEc
4
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1
Revisiting "classic" service research themes in the light of new emerging themes
Cronin, J. Joseph
- In:
A Research Agenda for Service Marketing
,
(pp. 327-352)
.
2024
Persistent link: https://www.econbiz.de/10014518469
Saved in:
2
Is marketing a victim of its own success? : a restoration process to unlock marketing's power for creativity, competitiveness, and well-being
Batat, Wided
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10014294171
Saved in:
3
The
marketing
discipline
's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
4
A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 177-183
Persistent link: https://www.econbiz.de/10014225833
Saved in:
5
Challenging the troubled status of the
marketing
discipline
Gustafsson, Anders
;
Ghanbarpour, Tohid
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
Saved in:
6
Continuing the manifesto conversation : toward building a renewal capability for the
marketing
discipline
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 188-195
Persistent link: https://www.econbiz.de/10014225837
Saved in:
7
What can we learn from marketers? : a bibliometric analysis of the marketing literature on business model research
Maucuer, Raphaël
;
Renaud, Alexandre
;
Ronteau, Sébastien
; …
- In:
Long range planning : LRP ; international journal of …
55
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013415475
Saved in:
8
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
9
Re-institutionalizing marketing
Key, Thomas Martin
;
Clark, Terry
;
Ferrell, Odies C.
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 446-453
Persistent link: https://www.econbiz.de/10012819694
Saved in:
10
Hope for a stronger discipline of marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
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