Search Results - subject:"marketing environment"

Marketing Solutions to the Challenges of a VUCA Environment : Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023

Zarkada, Anna (ed.) - Global Marketing Conference <2023, Seoul> - 2024

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the...

Persistent link: https://www.econbiz.de/10014577588

Influence of business model and marketing environment of Thai gems and jewellery during COVID-19 pandemic : opportunities and challenges

Sujinda Chemsripong - In: International journal of learning and change : IJLC 16 (2024) 2/3, pp. 262-282

Persistent link: https://www.econbiz.de/10015065931

The progress of destination marketing in emerging economies : a focus on ASEAN

Mohd Raziff Jamaluddin; Mohd Hafiz Hanafiah; Cornell, … - In: Marketing Communications and Brand Development in …, (pp. 19-39). 2022

Persistent link: https://www.econbiz.de/10013274216

Higher education competitiveness : definition, assessment and ways of growth

Voronov, A. A.; Garkovenko, V. E.; Safonov, A. M.; … - In: European research studies 21 (2018) 1, pp. 525-534

Persistent link: https://www.econbiz.de/10012238822

The role of marketing environment and target audiences in the process of territory brand formation

O. M., Kalieva; O. V., Ivanchenko; O. N., Mirgorodskaya O.N. - In: European research studies 21 (2018) 2, pp. 63-71

Persistent link: https://www.econbiz.de/10012221762

Does spiritual intelligence contribute to sales force effectiveness?

Kalyani, V.; Saravanan, R. - In: International journal of electronic marketing and … 11 (2020) 4, pp. 352-368

Persistent link: https://www.econbiz.de/10012509334

Perceived value of investment promotion incentives, macro-marketing environment and performance of firms in export processing zones in Kenya

Kosure, Joseph Nyonje; Kibera, Francis N.; Musyoka, Raymond - In: DBA Africa management review 6 (2016) 3, pp. 1-15

Persistent link: https://www.econbiz.de/10012251236

ВЛИЯНИЕ ИНТЕГРАЦИОННЫХ ПРОЦЕССОВ РОССИИ, БЕЛАРУСИ И КАЗАХСТАНА НА ЛОКАЛЬНЫЕ РЫНКИ (НА ПРИМЕРЕ АЛКОГОЛЬНОГО РЫНКА КАЗАХСТАНА)...

АЛЕКСАНДРОВИЧ, ТАРЧУКОВ ВАЛЕРИЙ - In: Вестник Омского университета. … (2014) 3, pp. 174-181

Рассмотрены маркетинговые аспекты влияния интеграционных процессов России, Беларуси и Казахстана на развитие локальных рынков. Акцентируется внимание на...

Persistent link: https://www.econbiz.de/10011248186

МАРКЕТИНГОВЫЕ АСПЕКТЫ ВЛИЯНИЯ ЕДИНОГО ЭКОНОМИЧЕСКОГО ПРОСТРАНСТВА РОССИИ, БЕЛАРУСИ И КАЗАХСТАНА НА ДЕЯТЕЛЬНОСТЬ ПРЕДПРИЯТИЙ...

ТАРЧУКОВ В.А. - In: Вестник Омского университета. … (2014) 3, pp. 88-93

Рассмотрены интеграционные составляющие Единого экономического пространства России, Беларуси, Казахстана (ЕЭП) и их влияние на факторы маркетинговой среды...

Persistent link: https://www.econbiz.de/10011232846

A dynamic capabilities-based framework of organizational sensemaking through combinative capabilities towards exploratory and exploitative product innovation in turbulent environme...

Sheng, Margaret L. - In: Industrial marketing management : the international … 65 (2017), pp. 28-38

Persistent link: https://www.econbiz.de/10011774867

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