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Search: subject:"marketing history"
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Marketing history
130
History
50
Geschichte
43
Economic history
40
Wirtschaftsgeschichte
39
Marketing
38
Advertising history
34
Marketing theory
33
Marketingtheorie
29
Advertising
27
History of marketing thought
24
Werbung
23
marketing history
23
History of economic thought
22
Ökonomische Ideengeschichte
22
Business history
19
Consumer behaviour
18
Retailing history
17
Konsumentenverhalten
16
Unternehmensgeschichte
14
Branding history
13
Einzelhandel
11
Retail trade
11
United Kingdom
11
Brand management
10
Department store history
10
Markenführung
10
Großbritannien
9
Advertising industry
8
Consumption history
8
Marketing management
8
Marketingmanagement
8
Werbewirtschaft
8
macromarketing
8
Marketing strategy history
7
United States of America
6
Market research
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Australia
4
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Article
160
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87
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87
research-article
53
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8
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English
161
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2
Author
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Tadajewski, Mark
11
Hardy, Stephen
6
Hunt, Shelby D.
5
Piacentini, Maria
5
Witkowski, Terrence H.
5
Beard, Fred
4
Jones, D. G. Brian
4
MacLaran, Pauline
4
Shaw, Eric
4
Kennedy, Ann-Marie
3
Layton, Roger A.
3
Minowa, Yuko
3
Petty, Ross D.
3
Savitt, Ronald
3
Wymer, Walter
3
Antonov-Ovseenko, Anton A.
2
Bailey, Matthew
2
Bolton, Ruth N.
2
Branchik, Blaine
2
Clampin, David
2
Davis, Judy Foster
2
Droulers, Olivier
2
Firat, A. Fuat
2
Fullerton, Ronald A.
2
Hagberg, Johan
2
Hatfield, Hunter N.
2
Hayes, Mick
2
Ibrahim, Yasmin
2
Jonathan Morris, Prof.
2
Karababa, Eminegül
2
Kavanagh, Donncha
2
Levy, Sidney J.
2
Madhavaram, Sreedhar
2
Mark Tadajewski, Professor
2
McArthur, Ellen
2
Merrilees, Bill
2
Miller, Dale
2
Miller, Darryl W.
2
Moir, Alistair
2
Normark, Daniel
2
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Institution
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School of Economics, University College Dublin
1
Published in...
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Journal of Historical Research in Marketing
67
Journal of historical research in marketing
57
Journal of macromarketing
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
AMS review : official publication of the Academy of Marketing Science
3
European Journal of Marketing
3
Journal of marketing management : MM
3
Business history
2
European journal of marketing : EJM
2
International Journal of Financial Studies
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of social marketing : JSOCM
2
Australasian marketing journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Financial Studies : open access journal
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
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ECONIS (ZBW)
87
Other ZBW resources
71
RePEc
2
USB Cologne (EcoSocSci)
2
EconStor
1
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163
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Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
2
Historical inclusion and exclusion : New Zealand archives as primary resources for historical research
Kennedy, Ann-Marie
;
Krisjanous, Jayne
;
Welland, Sarah
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 179-195
Persistent link: https://www.econbiz.de/10013329664
Saved in:
3
Twitter killed the media star : a historical evolution of marketing communication used by Spanish universities
Orgilés-Amorós, Macarena
;
Ruiz Moreno, Felipe
; …
- In:
Journal of historical research in marketing
16
(
2024
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10014514165
Saved in:
4
A cinematic soap opera : the development of cinematography as an advertising and promotional tool in Lever Brothers Limited
Strickland, Jeannette
- In:
Business history
66
(
2024
)
1
,
pp. 136-156
Persistent link: https://www.econbiz.de/10014578309
Saved in:
5
Timeless principles of social marketing communication : a comparison of the Spanish flu and COVID-19 pandemic communication in South Korea
Choi, Seongwon
;
Powers, Thomas L.
- In:
Journal of social marketing : JSOCM
13
(
2023
)
1
,
pp. 82-99
Persistent link: https://www.econbiz.de/10013536226
Saved in:
6
Advertising as discursive reflections of the political realm : Turkish-Cypriot advertisements between 1940-1974
Yalkin, Cagri
;
Kahveci, Hayriye
;
Uygur, Kubra
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10014315013
Saved in:
7
A history of theories of decision-making and technologies for observation in the service of marketing
Penrod, Joshua M.
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 52-75
Persistent link: https://www.econbiz.de/10014315015
Saved in:
8
Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
Deitz, George D.
;
Hansen, John D.
;
Fox, Joseph D.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 368-377
Persistent link: https://www.econbiz.de/10014455118
Saved in:
9
Lost archives and found voices : reconstructing the
marketing
history
of medical marijuana in Austria-Hungary
Stojan, Jure
- In:
Journal of historical research in marketing
15
(
2023
)
3
,
pp. 201-221
Persistent link: https://www.econbiz.de/10014456729
Saved in:
10
Marketers as appropriate marital partners : historical perspectives and future prospects
Godwin, Lynn R.
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 441-446
Persistent link: https://www.econbiz.de/10014433502
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