Belás, Jaroslav; Gavurova, Beata; Novotna, Lenka; … - In: Amfiteatru economic : an economic and business research … 24 (2022) 60, pp. 447-463
tools of the marketing mix. These tools are used to a minimal extent in construction and services. Proactive tools of the … marketing mix are mostly used in transportation and retailing, and the least in manufacturing, construction, tourism, and other … agriculture, construction, and transportation. The analysis results confirmed the differences in using the marketing mix tools …