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Search: subject:"marketing operations"
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marketing-operations interface
30
Supply chain
21
Lieferkette
20
Marketing-operations interface
18
Theorie
13
Theory
13
Game theory
12
Spieltheorie
9
Beziehungsmarketing
8
Consumer behaviour
8
Einzelhandel
8
Konsumentenverhalten
8
Relationship marketing
8
Retail trade
8
Lagerhaltungsmodell
7
Marketing
7
Marketing management
7
Marketingmanagement
7
Preismanagement
7
marketing operations
7
Advertising
6
Distribution channel
6
Inventory model
6
Lagermanagement
6
Pricing strategy
6
Vertriebsweg
6
Warehouse management
6
Werbung
6
Lieferantenmanagement
5
Supplier relationship management
5
Supply chain management
5
dynamic pricing
5
marketing/operations interface
5
pricing
5
retail operations
5
revenue management
5
supply chain management
5
Cooperative advertising
4
Quality management
4
Qualitätsmanagement
4
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Undetermined
50
Free
10
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Article
72
Book / Working Paper
5
Other
2
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Article in journal
54
Aufsatz in Zeitschrift
54
Article
1
Hochschulschrift
1
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English
57
Undetermined
22
Author
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Karray, Salma
4
Minner, Stefan
4
Dai, Tinglong
3
Katsonis, Nikolaos
3
Kurata, Hisashi
3
Moreno, Antonio
3
Sfakianakis, Michael
3
Transchel, Sandra
3
Aviv, Yossi
2
Bell, David R.
2
Campbell, A.
2
De Giovanni, Pietro
2
Erickson, Gary M.
2
Fleischmann, M.
2
Fleischmann, Moritz
2
Gallino, Santiago
2
Jerath, Kinshuk
2
Kim, Kilsun
2
Matsubayashi, Nobuo
2
Pazgal, Amit
2
Pun, Hubert
2
Rooderkerk, Robert P.
2
Wang, Zhiqiang
2
Wong, Hartanto
2
Abad, P. L.
1
Afèche, Philipp
1
Agatz, Agatz, N.A.H.
1
Agatz, N.A.H.
1
Akkas, Arzum
1
Amorim, Pedro
1
Anand, S. Joseph Jeya
1
Anastasopoulos, Georgios
1
Anderson, Eric T.
1
Araghi, Mojtaba
1
Ashok, D.
1
August, Terrence
1
Baron, Opher
1
Bazargan, Amirhossein
1
Bhattacharjya, Jyotirmoyee
1
Bhattacharyya, Som Sekhar
1
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Published in...
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International journal of production research
9
International journal of production economics
7
Manufacturing & service operations management : M & SOM
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Management Science
4
European Journal of Operational Research
3
Manufacturing & Service Operations Management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
BuR - Business Research
2
ERIM Report Series Research in Management
2
European journal of operational research : EJOR
2
Journal of business research : JBR
2
Journal of operations management
2
Omega : the international journal of management science
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Global business review
1
Holistic Marketing Management Journal
1
International Journal of Applied Management Science
1
International Journal of Logistics Economics and Globalisation
1
International Journal of Production Economics
1
International journal of business excellence
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of knowledge management studies : IJKMS
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of services and operations management : IJSOM
1
Journal for international business and entrepreneurship development
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Marketing Science
1
Omega
1
Operations research
1
Theoretical and applied economics : GAER review
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
55
RePEc
21
BASE
2
EconStor
1
Showing
1
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79
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1
Two decades of research on affiliate marketing : a systematic literature review
Tanwar, Santroop
;
Sahu, Praveen
- In:
Theoretical and applied economics : GAER review
31
(
2024
)
1/638
,
pp. 211-230
Persistent link: https://www.econbiz.de/10014521031
Saved in:
2
Assessment of knowledge management processes in the marketing department of enterprises in Georgia : effects of ISO 9001 certification
Demir, Ahmet
;
Jebirashvili, Maka
;
Matin, Arian
- In:
International journal of knowledge management studies : …
15
(
2024
)
2
,
pp. 225-262
Persistent link: https://www.econbiz.de/10015065386
Saved in:
3
Better together! : the consumer implications of delivery consolidation
Wagner, Laura
;
Calvo, Eduard
;
Amorim, Pedro
- In:
Manufacturing & service operations management : M & SOM
25
(
2023
)
3
,
pp. 903-920
Persistent link: https://www.econbiz.de/10014302747
Saved in:
4
Design of a sales plan in a hybrid contractual and non-contractual context in a setting of limited capacity : a robust approach
Pereira, Daniel Filipe
;
Oliveira, José F.
;
Carravilla, …
- In:
International journal of production economics
260
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014310253
Saved in:
5
Artificial intelligence in marketing : a systematic literature review
Chintalapati, Srikrishna
;
Pandey, Shivendra Kumar
- In:
International journal of market research
64
(
2022
)
1
,
pp. 38-68
Persistent link: https://www.econbiz.de/10012794296
Saved in:
6
Effects of reactive capacity on product quality and firm profitability in an uncertain market
Jiang, Baojun
;
Tian, Lin
- In:
Operations research
70
(
2022
)
5
,
pp. 2619-2636
Persistent link: https://www.econbiz.de/10014306961
Saved in:
7
Designing incentive systems for truthful forecast information sharing within a firm : case study, theory and experiments
Scheele, Lisa
-
2018
Persistent link: https://www.econbiz.de/10011848460
Saved in:
8
Developing dimensions of the
marketing-operations
alignment construct
Kedwadee Sombultawee
;
Sakun Boon-itt
- In:
International journal of services and operations …
39
(
2021
)
4
,
pp. 563-582
Persistent link: https://www.econbiz.de/10012693095
Saved in:
9
Game-theoretic analysis of partner selection strategies for market entry in global supply chains
Negoro, Kazuhiro
;
Matsubayashi, Nobuo
- In:
Transportation research / E : an international journal
151
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012585835
Saved in:
10
New-product diffusion in closed-loop supply chains
Nadar, Emre
;
Kaya, Barış Emre
;
Güler, Kemal
- In:
Manufacturing & service operations management : M & SOM
23
(
2021
)
6
,
pp. 1413-1430
Persistent link: https://www.econbiz.de/10012695671
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