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Search: subject:"marktforschung"
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Subject
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Marktforschung
12,269
Market research
6,527
Theorie
1,687
Theory
1,672
Konsumentenverhalten
1,610
Consumer behaviour
1,597
Deutschland
1,387
Germany
1,051
Marketing
956
Vereinigte Staaten
900
Marketingmanagement
699
Marketing management
674
USA
541
Verbraucher
510
United States
492
Beziehungsmarketing
358
Relationship marketing
358
Absatz
330
Marketingtheorie
268
Marketing theory
259
Innovation
249
Qualitative Methode
243
Werbung
243
Befragung
239
Conjoint-Analyse
234
Conjoint analysis
231
Interview
228
Scientific method
226
Wissenschaftliche Methode
226
Bibliometrics
224
Bibliometrie
224
Markenartikel
223
Qualitative method
222
Internationale Marktforschung
212
Internationales Marketing
194
Internet
193
International marketing research
191
International marketing
184
Verbraucherverhalten
181
Messung
176
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Online availability
All
Undetermined
955
Free
579
Type of publication
All
Article
6,735
Book / Working Paper
5,628
Journal
201
Database
1
Type of publication (narrower categories)
All
Article in journal
2,637
Aufsatz in Zeitschrift
2,637
Aufsatz im Buch
1,263
Book section
1,263
Hochschulschrift
747
Graue Literatur
744
Non-commercial literature
744
Thesis
521
Working Paper
350
Collection of articles of several authors
340
Sammelwerk
340
Lehrbuch
328
Arbeitspapier
323
Textbook
264
Bibliografie enthalten
244
Bibliography included
244
Aufsatzsammlung
201
Konferenzschrift
192
Case study
98
Conference proceedings
98
Fallstudie
98
Dissertation u.a. Prüfungsschriften
75
Handbook
72
Handbuch
72
Statistik
70
Reprint
64
Statistics
63
Glossar enthalten
51
Glossary included
51
Mehrbändiges Werk
40
Multi-volume publication
40
Festschrift
33
Forschungsbericht
31
Bibliografie
28
Market information
26
Marktinformation
26
Ratgeber
25
Wörterbuch
25
Guidebook
23
No longer published / No longer aquired
21
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Language
All
English
5,151
Undetermined
3,719
German
3,549
French
58
Polish
36
Italian
22
Russian
22
Dutch
13
Spanish
13
Swedish
13
Danish
11
Hungarian
11
Croatian
10
Czech
6
Romanian
3
Turkish
3
Finnish
2
Norwegian
2
Portuguese
2
Serbian
2
Ukrainian
2
Afrikaans
1
Modern Greek (1453-)
1
Slovenian
1
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Author
All
Kapferer, Clodwig
63
Malhotra, Naresh K.
56
Green, Paul E.
39
Herrmann, Andreas
36
Hruschka, Harald
33
Homburg, Christian
31
Decker, Reinhold
30
Wildner, Raimund
29
Berekoven, Ludwig
28
Sarstedt, Marko
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Pepels, Werner
25
Day, George S.
24
Kuß, Alfred
24
Huber, Frank
23
Kotler, Philip
23
Kumar, V.
23
Aaker, David A.
22
Albers, Sönke
22
Wind, Yoram
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Sheth, Jagdish N.
21
Wedel, Michel
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Eisend, Martin
18
Lehmann, Donald R.
18
Birks, David F.
17
Ferber, Robert
17
Holzmüller, Hartmut H.
17
Wiedmann, Klaus-Peter
17
Buber, Renate
16
Koch, Jörg
16
Tagliacarne, Guglielmo
16
Theobald, Axel
16
Wagner, Udo
16
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Institution
All
Institut für Demoskopie Allensbach
67
European Productivity Agency
62
European Society for Opinion and Marketing Research
59
American Marketing Association
49
Springer Fachmedien Wiesbaden
26
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
Market Research Society
13
American Management Association
10
United States / Business and Defense Services Administration
9
Gesellschaft für Konsumforschung
8
Berufsverband Deutscher Markt- und Sozialforscher
7
Edward Elgar Publishing
6
GfK-Nürnberg e.V.
6
National Industrial Conference Board
6
Nielsen Company
6
AMACOM
5
Centro de Desarrollo
5
Danish Technological Institute
5
European Commission / Directorate General for Education and Culture
5
Springer-Verlag GmbH
5
Arbeitskreis Deutscher Marktforschungsinstitute
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Deutsche Statistische Gesellschaft
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
GfK-Marktforschung GmbH <Nürnberg>
4
Indian Institute of Foreign Trade <Delhi>
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
International Trade Centre
4
Nielsen Marketing Service
4
OECD
4
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
4
Schweizerische Gesellschaft für Marktforschung
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
World Association for Public Opinion Research
4
A. C. Nielsen Company
3
Advertising Research Foundation
3
Books on Demand GmbH <Norderstedt>
3
Bundesstelle für Aussenhandelsinformation
3
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Published in...
All
Journal of marketing research : JMR
386
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
121
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
88
SpringerLink / Bücher
81
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
63
Europäische Hochschulschriften / 5
61
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
44
Journal of marketing management : MM
42
International journal of market research
41
Harvard business review : HBR
39
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
The journal of business : B
31
Business horizons
30
Die Betriebswirtschaft : DBW
30
Handbuch der Marktforschung
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of forecasting
28
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Source
All
ECONIS (ZBW)
11,864
USB Cologne (EcoSocSci)
603
EconStor
37
OLC EcoSci
26
USB Cologne (business full texts)
16
ArchiDok
10
RePEc
5
BASE
4
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Showing
1
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10
of
12,565
Sort
relevance
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date (newest first)
date (oldest first)
1
Market research ethics : new practices but no new ideas
Cluley, Robert
;
Green, William
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 68-82
Persistent link: https://www.econbiz.de/10014584101
Saved in:
2
Leveraging opportunities and managing risks in marketing research
Hamilton, Rebecca W.
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014584147
Saved in:
3
Investigating respondents' willingness to participate in video-based web surveys
Höhne, Jan Karem
;
Ziller, Conrad
;
Lenzner, Timo
- In:
International journal of market research
66
(
2024
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10014584413
Saved in:
4
The effective nature of projective techniques in political brand image research
Khan, Dawood
;
Pich, Christopher
;
Spry, Louise
- In:
International journal of market research
66
(
2024
)
1
,
pp. 115-148
Persistent link: https://www.econbiz.de/10014584446
Saved in:
5
How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin
;
Pol, Gratiana
;
Niewiadomska, Dominika
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
Saved in:
6
Practical relevance in consumer research
Hoyer, Wayne D.
;
Wan, Echo Wen
;
Wilcox, Keith Todd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 428-438
Persistent link: https://www.econbiz.de/10014634472
Saved in:
7
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
8
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
9
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
10
"Inside" versus "outside" trends in consumer research
Camilleri, Edwin
;
Garg, Nitika
;
Miah, Shah Jahan
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 225-246
Persistent link: https://www.econbiz.de/10014534636
Saved in:
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