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Search: subject:"mass prestige"
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Brand management
13
Markenführung
12
Consumer behaviour
8
Konsumentenverhalten
8
Mass prestige
7
Brand
6
mass prestige
6
Brand image
5
Markenartikel
5
Markenimage
5
Masstige marketing
4
masstige
4
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
brand equity
3
Brand equity
2
Brand valuation
2
Emerging economies
2
Marketing mix
2
Masstige Mean Score
2
Measurement
2
Messung
2
Pyramid model
2
Satisfaction
2
Schwellenländer
2
Zufriedenheit
2
Advertising effects
1
Asia
1
Asien
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Brand Evangelism
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Brand Happiness
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Brand Perception
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Brand happiness
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Branding
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Consumer happiness
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Undetermined
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conceptual-paper
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English
16
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Paul, Justin
9
Kumar, Ajay
4
Unnithan, Anandakuttan B.
2
Al-Issa, Nermain
1
Alagarsamy, Subburaj
1
Baber, Prerana
1
Baber, Ruturaj
1
Bilro, Ricardo Godinho
1
Chawdhary, Rahul
1
Dens, Nathalie
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Kaurav, Rahul Pratap Singh
1
Kwiatek, Piotr
1
Laroche, Michel
1
Loureiro, Sandra Maria Correia
1
Mansoor, Mahnaz
1
Mehrolia, Sangeeta
1
Quamina, La Toya
1
Santos, Joana Fonseca dos
1
Shah, Syed Mir Muhammad
1
Shahid, Shadma
1
Singh, Balgopal
1
Starčević, Slađana
1
Upadhyay, Yogesh
1
Xue, Melanie Tao
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International journal of consumer studies
5
Journal of business research : JBR
4
European journal of international management : EJIM
1
European management journal
1
International business review : the official journal of the European International Business Academy
1
International journal of business and emerging markets : IJBEM
1
Journal of retailing and consumer services
1
Marketing Intelligence & Planning
1
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ECONIS (ZBW)
15
Other ZBW resources
1
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1
Masstige marketing in 2023 and beyond : an introduction to the special issue on masstige marketing
Unnithan, Anandakuttan B.
;
Laroche, Michel
;
Kumar, Ajay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014531500
Saved in:
2
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
Masstige buyers : profile, perceived luxury values and purchase intentions
Al-Issa, Nermain
;
Kwiatek, Piotr
;
Dens, Nathalie
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465957
Saved in:
5
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
6
Mass
prestige
, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
7
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
8
The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
9
Do brands make consumers happy? : a masstige theory perspective
Kumar, Ajay
;
Paul, Justin
;
Starčević, Slađana
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431586
Saved in:
10
"Masstige" marketing : a review, synthesis and research agenda
Kumar, Ajay
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 384-398
Persistent link: https://www.econbiz.de/10012230511
Saved in:
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