Masstige marketing in 2023 and beyond : an introduction to the special issue on masstige marketing
Year of publication: |
2024
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Authors: | Unnithan, Anandakuttan B. ; Laroche, Michel ; Kumar, Ajay |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 2, Art.-No. e13018, p. 1-4
|
Subject: | mass prestige | masstige | masstige antecedents | masstige outcomes |
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