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Search: subject:"masstige brand"
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Brand management
4
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Markenführung
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Brand image
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Markenimage
3
Masstige brand passion
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Brand
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Brand envy
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Mass prestige value
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Physical attractiveness of celebrity
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Product design
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age identity
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age stereotype threat
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dissociative motivation
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interdependent self-construal
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Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Back, Seung Yub
1
Bae, Hyeyoon
1
Jo, Sang Hyun
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International journal of consumer studies
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Journal of business research : JBR
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
4
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Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping
masstige
brand
passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
2
The impact of age stereotype threats on older consumers' intention to buy
masstige
brand
products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
3
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
4
The role of product design in shaping
masstige
brand
passion : a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
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