Search Results - subject:"media context"

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Effect of media context on avoidance of skippable pre-roll ads in online video platform : a mental accounting of time perspective

Kim, Hyungjin Lukas; Kim, Young-gul; Yoon, Sang-Hyeak; … - In: Journal of business research : JBR 164 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014304040

Media context : a literature review and research agenda

Jørgensen, René Haldborg; Knudsen, Gry Høngsmark - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 17/18, pp. 1937-1957

Persistent link: https://www.econbiz.de/10014234267

Putting things into context : a meta-analysis of media context effects on attitudinal outcomes

Kwon, Eun Sook; Nyilasy, Greg; King, Karen Whitehill; … - In: Journal of advertising 50 (2021) 3, pp. 330-347

Persistent link: https://www.econbiz.de/10012607910

Drifting between counting atoms and telling stories : quantitative and qualitative ambient ooh media planning guidelines for emerging economies

Roux, Thérèse - In: Journal of global marketing 32 (2019) 1, pp. 49-63

Persistent link: https://www.econbiz.de/10012201007

Influence of media context on humorous advertising effectiveness

Khandeparkar, Kapil; Abhishek - In: Marketing intelligence & planning 35 (2017) 2, pp. 259-276

Persistent link: https://www.econbiz.de/10011700851

Exploring cultural context congruency in television : a conceptual framework for assessing the impact of media context on advertising effectiveness in an emerging market

Grant, Claire; Bailey, Arlene; Ogbuehi, Alphonso O. - In: International journal of business and emerging markets … 9 (2017) 2, pp. 174-191

Persistent link: https://www.econbiz.de/10011776071

Influence of media context on humorous advertising effectiveness

Khandeparkar, Kapil - In: Marketing Intelligence & Planning 35 (2017) 2, pp. 259-276

Purpose The purpose of this paper is to study the impact of three dimensions of media context – program type, break … study aims to demonstrate that different humor types are evaluated differently under similar media context elements and a … particular humorous advertisement can be evaluated differently under different elements of media context. Design …

Persistent link: https://www.econbiz.de/10014947199

The role of the press in the Italian unification

Valerio, Castronovo - In: Economia della Cultura (2011) 4, pp. 411-422

the new media context are finally considered. …

Persistent link: https://www.econbiz.de/10011157295

Effects of national identity salience on responses to ads

Carvalho, Sergio W.; Luna, David - In: Journal of business research : JBR 67 (2014) 5, pp. 1026-1034

Persistent link: https://www.econbiz.de/10010364050

Effects of national identity salience on responses to ads

Carvalho, Sergio W.; Luna, David - In: Journal of Business Research 67 (2014) 5, pp. 1026-1034

activated through media context, and national identity activated through advertising appeals. The results remain consistent with … activation of individuals' national identity through media context affects the response to embedded ads, even when those ads do …

Persistent link: https://www.econbiz.de/10010744134