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Search: subject:"media planning"
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Subject
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Advertising media
355
Werbeträger
355
Werbung
105
Werbewirkung
102
Advertising effects
101
Advertising
98
Werbeplanung
86
Advertising planning
84
Deutschland
56
Germany
54
Internet marketing
47
Online-Marketing
47
Marketingmanagement
42
Consumer behaviour
41
Konsumentenverhalten
41
Communication media
40
Kommunikationsmedien
40
Marketing management
40
USA
38
United States
38
Media industries
34
Mediensektor
34
Theorie
32
Theory
32
Brand management
31
Markenführung
31
Marketing
26
Media usage
25
Mediennutzung
25
Zielgruppe
21
Target group
20
Celebrity endorsement
18
Celebrity-Werbung
18
media planning
16
Computerspiel
15
Video game
15
Advertising industry
14
Markenimage
14
Werbewirtschaft
14
Mediaplanung
13
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Undetermined
55
Free
38
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Article
229
Book / Working Paper
139
Journal
9
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Article in journal
139
Aufsatz in Zeitschrift
139
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82
Book section
82
Graue Literatur
35
Non-commercial literature
35
Arbeitspapier
19
Working Paper
19
Hochschulschrift
13
Case study
9
Fallstudie
9
Ratgeber
9
Thesis
8
Collection of articles of several authors
7
Sammelwerk
7
Guidebook
6
Lehrbuch
6
Market information
6
Marktinformation
6
Statistik
6
Textbook
6
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5
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4
Handbuch
4
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4
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3
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3
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3
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3
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3
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2
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2
Bibliographie
2
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2
Mehrbändiges Werk
2
Multi-volume publication
2
Bibliografie enthalten
1
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1
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1
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English
238
German
125
Undetermined
9
French
2
Dutch
1
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Author
All
Jugenheimer, Donald W.
9
Kelley, Larry D.
8
Eisend, Martin
7
Budzinski, Oliver
6
Pepels, Werner
6
Huber, Frank
5
Jap, Sandy D.
4
Katz, Helen E.
4
Lindstädt-Dreusicke, Nadine
4
Steffenhagen, Hartwig
4
Voorveld, Hilde
4
Blakeman, Robyn
3
Esch, Franz-Rudolf
3
Kerbache, Laoucine
3
Klucharev, Vasily
3
Lee, Janghyuk
3
Meyer, Frederik
3
Pusler, Michael
3
Rijpkema, Mark
3
Schweiger, Günter
3
Segijn, Claire M.
3
Sheehan, Kim Bartel
3
Smit, Gitty
3
Stallen, Mirre
3
Unger, Fritz
3
Venkataraman, Sriram
3
Baetzgen, Andreas
2
Barros, Pedro Pita
2
Brasel, S. Adam
2
Broadbent, Simon
2
Bruhn, Manfred
2
Calder, Bobby J.
2
Chang, Chingching
2
Chatterjee, Patrali
2
Chen, Lin
2
Dabic, Marina
2
Dahlén, Micael
2
Danaher, Peter J.
2
Erdogan, B. Zafer
2
Frank, Mark W.
2
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Institution
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Institut für Demoskopie Allensbach
3
Springer Fachmedien Wiesbaden
3
Duncker & Humblot
2
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Organisation der Media-Agenturen
2
Berliner Wissenschafts-Verlag
1
Communication, Advertising and Marketing Education Foundation
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus University Rotterdam, Econometric Institute
1
Esomar
1
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
1
Gesamtverband Kommunikationsagenturen GWA
1
HEC Paris (École des Hautes Études Commerciales)
1
Hamburger Forum Medienökonomie
1
ICORIA <13., 2014, Amsterdam>
1
Instituto Valenciano de Investigaciones Económicas (IVIE)
1
Institutt for Samfunnsøkonomi <Bergen, Norwegen>
1
Kellogg School of Management <Evanston, Ill.>
1
NetLibrary, Inc
1
Seminar on Media Research
1
Symposium Stars in Film und Sport <2000, Hamburg>
1
Verband Deutscher Zeitschriftenverleger
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Published in...
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Journal of advertising research
13
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
SpringerLink / Bücher
6
Journal of promotion management : JPM
5
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of brand management : an international journal
3
Theorie und Praxis der Werbung in den Massenmedien
3
Working paper
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Computational Management Science
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Düsseldorf working papers in applied management and economics
2
European Advertising Academy
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
2
Gabler Edition Wissenschaft
2
Group decision and negotiation
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the review of marketing communications
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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Source
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ECONIS (ZBW)
359
RePEc
11
USB Cologne (EcoSocSci)
6
Other ZBW resources
1
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31
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
32
Werbeträgereigenschaften als Basis der Werbefinanzierung verschiedener Medien : Analyse des branchenspezifischen Werbeverhaltens in Deutschland von 1991 bis 2010
Mellmann, Ulrike
-
2015
Persistent link: https://www.econbiz.de/10013485028
Saved in:
33
The role of media brands in
media
planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
34
Branded entertainment : a strategic approach towards integrating product placement practices in Turkey
Kara, Ayse Simin
-
2019
-
First edition
Persistent link: https://www.econbiz.de/10012012850
Saved in:
35
A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms
Segijn, Claire M.
;
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
3
,
pp. 313-332
Persistent link: https://www.econbiz.de/10012201444
Saved in:
36
Scheduling TV advertisements via genetic algorithm
Czerniachowska, Kateryna
- In:
European journal of industrial engineering : EJIE
13
(
2019
)
1
,
pp. 81-116
Persistent link: https://www.econbiz.de/10012049437
Saved in:
37
A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del
;
Kamakura, Wagner A.
; …
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
Saved in:
38
On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart
;
Weibull, Lennart
;
Melesko, Stefan
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
Saved in:
39
ВЛИЯНИЕ ТРАНСФОРМАЦИИ МЕДИАСРЕДЫ НА ДЕЯТЕЛЬНОСТЬ РЕКЛАМОДАТЕЛЕЙ
ЕВГЕНЬЕВНА, КРАВЕЖИНА ЛЮБОВЬ
- In:
Экономический журнал
(
2014
)
3
,
pp. 69-75
В статье рассматриваются проблемы, связанные с трансформацией медиасреды в России и с ее влиянием на поведение рекламодателей, в частности, отмечается рост...
Persistent link: https://www.econbiz.de/10011270462
Saved in:
40
КЛАССИФИКАЦИЯ ПОТОКОВ РЕКЛАМЫ В ДИНАМИЧЕСКОМ МЕДИАПЛАНИРОВАНИИ
АЛЕКСАНДРОВИЧ, ПОЛЯКОВ ВЛАДИМИР
- In:
Известия Тульского …
(
2014
)
3
,
pp. 51-60
Дано понятие поток рекламы как динамическая характеристика медиа-планирования. Представлена микромодель динамического процесса рекламной кампании....
Persistent link: https://www.econbiz.de/10011229311
Saved in:
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