Research questions: How relevant is it for German B2B companies to use social media within marketing? What are the effects of social media usage in German B2B companies and how are they related to specific usage methods of social media? Are there differences in the importance of social media...

Enterprise Social Software versprechen, Kommunikation im Unternehmen nicht nur effizienter, sondern auch demokratischer zu gestalten. Doch welche Chancen bieten diese Systeme tatsächlich für die Partizipation im Unternehmen? Welche Herausforderungen stellen sich? Welche Handlungsoptionen...

Although trust is one of the most widespread and studied constructs in marketing and management, its definition, versatility and different application areas may have fostered a certain dispersion when measuring this concept. Despite the increasing importance of blogs, specific scales for, and...

The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement...

Recently, social media has become an integral part of different business activities. One of these activities is the recruitment and selection of employees. The paper presents the results of empirical research conducted among the students of the University of Mostar, Bosnia and Herzegovina (BH)...

In the rapidly developing cyber sphere of e-commerce and Fintech, dominated by cryptocurrencies and code, it is perhaps not uncommon for firms to focus on cutting-edge technological developments, leaving the law behind as an afterthought. However, the case of B2C2 Ltd v Quoine Pte Ltd...

The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical...