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Search: subject:"multichannel retailing"
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Subject
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Einzelhandel
53
Retail trade
53
Distribution channel
52
Vertriebsweg
52
E-commerce
34
Multichannel retailing
34
Online retailing
34
Online-Handel
34
Electronic Commerce
33
Consumer behaviour
29
Konsumentenverhalten
29
multichannel retailing
23
Beziehungsmarketing
15
Relationship marketing
15
Internet marketing
8
Online-Marketing
8
Internet
7
Marketing management
7
Marketingmanagement
7
Preismanagement
5
Pricing strategy
5
Brand management
4
Customer satisfaction
4
Einzelhandelspreis
4
Food retailing
4
Food trade
4
Game theory
4
Kundenzufriedenheit
4
Lebensmitteleinzelhandel
4
Lebensmittelhandel
4
Markenführung
4
Mobile Business
4
Mobile business
4
Multichannel Retailing
4
Offline loyalty
4
Online loyalty
4
Retail price
4
Spieltheorie
4
Brand
3
Brand image
3
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Online availability
All
Undetermined
42
Free
6
Type of publication
All
Article
59
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
research-article
3
Aufsatz im Buch
2
Book section
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
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English
58
Undetermined
3
Author
All
Cebollada, Javier
3
Schramm-Klein, Hanna
3
Arce-Urriza, Marta
2
Avery, Jill
2
Breugelmans, Els
2
Campo, Katia
2
Caravella, Mary
2
Choi, Jeonghye
2
Emrich, Oliver
2
Frasquet Deltoro, Marta
2
Frasquet, Marta
2
Lamey, Lien
2
Melis, Kristina
2
Miquel, Maria-José
2
Mollá Descals, Alejandro
2
Ruiz-Molina, Maria Eugenia
2
Steenburgh, Thomas J.
2
Steinmann, Sascha
2
Wagner, Gerhard
2
Çengel, Özgür
2
Abhishek, Vibhanshu
1
Agnihotri, Arpita
1
Ahmed, Waqas
1
Akter, Shahriar
1
Ba, Sulin
1
Barnes, Donald C.
1
Barratt, Mark
1
Benedicktus, Ray L.
1
Bezes, Christophe
1
Bezic, Heri
1
Bilgicer, Tolga
1
Bodlaj, Mateja
1
Brady, Michael K.
1
Bulla, Ingo
1
Bulla, Jan
1
Cai, Yuanfeng
1
Cao, Lanlan
1
Cao, Wenbin
1
Chang, Meijing
1
Chang, Sue Ryung
1
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Institution
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Harvard Business School, Harvard University
1
Published in...
All
Journal of retailing
8
Journal of retailing and consumer services
5
International Journal of Retail & Distribution Management
3
Journal of business research : JBR
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Electronic commerce research
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
The international review of retail, distribution and consumer research
2
Asia-Pacific journal of management research and innovation
1
Business Logistics in Modern Management
1
European retail research
1
HKIMR working paper
1
Harvard Business School Working Papers
1
Information systems and e-business management : ISeB
1
International journal of production research
1
International journal of retail and distribution management
1
Journal of business logistics : JBL
1
Journal of organizational computing and electronic commerce
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of the Operational Research Society
1
Marketing : ZFP ; journal of research and management
1
Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of applied business research
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
55
RePEc
3
Other ZBW resources
3
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An empirical study of the cross-channel effects between web and mobile shopping channels
Huang, Lei
;
Lu, Xianghua
;
Ba, Sulin
- In:
Information & management : the internat. journal of …
53
(
2016
)
2
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011448507
Saved in:
42
The impact of e-retail characteristics on initiating mobile retail services : a modular innovation perspective
Chou, Yen-Chun
;
Chuang, Howard Hao-Chun
;
Shao, Benjamin …
- In:
Information & management : the internat. journal of …
53
(
2016
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10011495303
Saved in:
43
Crosswise and reciprocal interdependencies within retailers' multichannel structures
Swoboda, Bernhard
;
Weindel, Julia
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 347-374
Persistent link: https://www.econbiz.de/10011594187
Saved in:
44
An exploratory investigation of multidimensional customer contact sequences : insights into customer behaviour in
multichannel
retailing
Steinmann, Sascha
;
Schramm-Klein, Hanna
;
Mau, Gunnar
; …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011566849
Saved in:
45
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
46
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
47
Shopping benefits of multichannel assortment integration and the moderating role of retailer type
Emrich, Oliver
;
Paul, Michael
;
Rudolph, Thomas
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 326-342
Persistent link: https://www.econbiz.de/10011309667
Saved in:
48
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
49
Can brick-and-mortar retailers successfully become multichannel retailers?
Agnihotri, Arpita
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10010503347
Saved in:
50
Identifying central and peripheral dimensions of store and website image : applying the elaboration likelihood model to
multichannel
retailing
Bezes, Christophe
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1453-1468
Persistent link: https://www.econbiz.de/10011350536
Saved in:
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