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Search: subject:"need for Cognition"
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Subject
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Cognition
52
Kognition
52
Consumer behaviour
45
Konsumentenverhalten
45
need for cognition
34
Need for cognition
31
Advertising effects
27
Werbewirkung
27
Brand image
18
Markenimage
18
Brand management
13
Markenführung
13
Internet marketing
10
Online-Marketing
10
Advertising
8
Werbung
8
Emotion
7
Need for Cognition
7
Product Placement
7
Product placement
7
Viral marketing
6
Virales Marketing
6
Credibility
5
Decision
5
Entscheidung
5
Experiment
5
Glaubwürdigkeit
4
Information behaviour
4
Informationsverhalten
4
brand attitude
4
Brand
3
Computerspiel
3
Designation of origin
3
Herkunftsbezeichnung
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Processing fluency
3
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Online availability
All
Undetermined
54
Free
10
Type of publication
All
Article
72
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
65
Aufsatz in Zeitschrift
65
Conference paper
2
Konferenzbeitrag
2
Working Paper
2
Arbeitspapier
1
Article
1
Graue Literatur
1
Non-commercial literature
1
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Language
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English
69
Undetermined
7
German
1
Author
All
Das, Marcel
3
Koudstaal, Martin
3
Sloof, Randolph
3
Vashisht, Devika
3
Avramova, Yana R.
2
Dens, Nathalie
2
Jang, Soocheong
2
Kaur Ghuman, Mandeep
2
Mann, Bikram Jit Singh
2
Murali Raman
2
Ojo, Adedapo Oluwaseyi
2
Pelsmacker, Patrick de
2
Praag, Mirjam van
2
Sreejesh, S.
2
Toepoel, V.
2
van soest, arthur
2
Alioui, Sonia Ktari
1
Andria, Alberto
1
Arslanagic-Kalajdzic, Maja
1
Baccelloni, Angelo
1
Bagley, Penelope L.
1
Bakker, Frank G. A. de
1
Balderjahn, Ingo
1
Bapuji, Hari
1
Barnes, Beau Grant
1
Beest, Ferdy van
1
Bergkvist, Lars
1
Bonsall, Peter
1
Bottequin, Ezra
1
Brakus, J. Joško
1
Brown, Jill A.
1
Chan, Fanny Fong Yee
1
Chang, Ya-Yuan
1
Chebat, Jean-Charles
1
Chen, Jie
1
Chen, Juan
1
Chen, Pei-Ting
1
Chen, Weifeng
1
Chen, Xiaolian
1
Cheng, Yimin
1
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Institution
All
Tilburg University, Center for Economic Research
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
All
Journal of business research : JBR
5
Discussion Paper / Tilburg University, Center for Economic Research
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of electronic commerce research : JECR
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management research review
2
Psychology & marketing
2
Behavioral research in accounting
1
Business & society
1
Corporate reputation review : an international journal
1
Discussion paper / Tinbergen Institute
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European journal of marketing
1
European journal of marketing : EJM
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Academic Research in Business and Social Sciences
1
International Journal of Asian Business and Information Management (IJABIM)
1
International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of technology, policy and management : IJTPM
1
Journal of Choice Modelling
1
Journal of Happiness Studies
1
Journal of Indian business research
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of organizational change management
1
Journal of promotion management : JPM
1
Journal of travel and tourism marketing
1
MPRA Paper
1
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Source
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ECONIS (ZBW)
66
RePEc
7
EconStor
2
BASE
1
Other ZBW resources
1
Showing
1
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77
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1
Individual-level absorptive capacity : unveiling the interplay between dispositions and work context
Yildiz, H. Emre
;
Murtic, Adis
;
Morgulis-Yakushev, Sergey
; …
- In:
Technovation : an international journal of technical …
131
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014551941
Saved in:
2
Overcoming the blockchain technology credibility gap
Mazzù, Marco Francesco
;
Pozharliev, Rumen
;
Andria, Alberto
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1791-1807
Persistent link: https://www.econbiz.de/10014338325
Saved in:
3
Experiences and happiness : the role of gender
Brakus, J. Joško
;
Chen, Weifeng
;
Schmitt, Bernd
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1646-1659
Persistent link: https://www.econbiz.de/10013280182
Saved in:
4
Travel-based learning : unleashing the power of destination curiosity
Davari, Dori
;
Jang, Soocheong
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 396–417
Persistent link: https://www.econbiz.de/10014513651
Saved in:
5
Measuring novice auditor orientation and its impact on judgment
Beest, Ferdy van
;
Pinsker, Robert
- In:
Managerial auditing journal
39
(
2024
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10014483092
Saved in:
6
Coincidental brand origins influence persuasion based on
need
for
cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
7
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
8
Experiencing awe, engaging in extreme sports : incidental awe as an effective promoter for extreme sports engagement
Huang, Qian
;
Chen, Juan
;
Li, Ruoxi
;
Liu, Jingtong
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014535232
Saved in:
9
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
10
To whom do restaurants' preventive measures matter more during a pandemic? : the moderating effects of
need-for-cognition
and relationship strength
Kim, Heewon
;
Jang, Soocheong
;
Gim, Jaehee
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3360-3386
Persistent link: https://www.econbiz.de/10014334308
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