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Search: subject:"need for emotion"
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Consumer behaviour
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need for emotion
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emotional reactions
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hedonic enjoyment
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mobile phones
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need for cognition
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need for structure
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price-prestige sensitivity
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tolerance for ambiguity
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Alioui, Sonia Ktari
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Journal of marketing management : MM
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The influence of need for cognition and
need
for
emotion
on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
2
Emotional Integration and Advertising Effectiveness:Case of Perfumes Advertising
Alioui, Sonia Ktari
-
2016
-specific variables, including their
need
for
emotion
, tolerance for ambiguity, their need for structure and need for cognition. …
Persistent link: https://www.econbiz.de/10011437129
Saved in:
3
Are innovative consumers emotional and prestigiously sensitive to price?
Aroean, Lukman
;
Michaelidou, Nina
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10010345681
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