Bayus, Barry L.; Erickson, Gary; Jacobson, Robert - In: Management Science 49 (2003) 2, pp. 197-210
Based on data from firms in the personal computer industry, we study the effect of new product introductions on three … with our theoretical development, we find that new product introductions influence profit rate and size; however, we find … no effect on profit-rate persistence. Interestingly, we also find that the effect of new product introductions on profit …