Healy, Brian; Ledwith, Ann; O'Dwyer, Michele - In: Journal of Small Business and Enterprise Development 21 (2014) 1, pp. 49-68
product advantage, new product performance and organisational performance indicators that are considered by small and medium … with satisfying customer needs; larger firms concentrate on market measures in measuring new product performance, while … study identifies the aspects of product advantage, new product performance and organisational performance on which firms …