Search Results - subject:"opinion leader"

The effects of country of origin and social media opinion leaders on purchase intention for Wuling vehicles

Ekyawan, Fandis; Rahman, Ma'ruf Fauzi - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 2, pp. 188-195

origin, trust, price perception, perceived quality and social media opinion leader on Wuling purchase intention. Design … findings of this study can explain the importance of country of origin cues and social media opinion leader effect on customer …

Persistent link: https://www.econbiz.de/10014335683

Reveal the characteristics and commercial value of public opinion dissemination in the big data era : take the internet community Zhihu as an example

Yu, Benhai; Ni, Yufan - In: Internet finance and digital economy : advances in …, (pp. 765-780). 2024

Persistent link: https://www.econbiz.de/10014534688

A study on the influence of the characteristics of key opinion leaders on consumers' purchase intention in live streaming commerce : based on dual-systems theory

He, Wei; Jin, Chenyuan - In: Electronic commerce research 24 (2024) 2, pp. 1235-1265

Persistent link: https://www.econbiz.de/10015063298

Proliferation in live streaming commerce, and key opinion leader selection

Lyu, Rebecca Wenjing; Qi, Ye; Liu, Jin - In: Electronic commerce research 24 (2024) 2, pp. 1153-1186

Persistent link: https://www.econbiz.de/10015063285

Social influence of competing groups and leaders in opinion dynamics

Glass, Catherine A.; Glass, David H. - In: Computational economics 58 (2021) 3, pp. 799-823

Persistent link: https://www.econbiz.de/10012651032

El narcisismo en la sociedad de consumo : el caso de los influencers españoles

Cenizo, Coral - In: Redmarka : revista de marketing aplicado 25 (2021) 1, pp. 21-39

Persistent link: https://www.econbiz.de/10013329750

How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator

Raza, Ali; Ishaq, Muhammad Ishtiaq; Khan, Ayesha; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014342187

Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review

Ha, Louisa; Yang, Yang - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 220-241

Persistent link: https://www.econbiz.de/10014318260

Antecedents and consequences of the key opinion leader status : an econometric and machine learning approach

Ping, Yanni; Hill, Chelsey; Zhu, Yun; Fresneda, Jorge - In: Electronic commerce research 23 (2023) 3, pp. 1459-1484

Persistent link: https://www.econbiz.de/10014383031

Communautés virtuelles sur youtube : quand les marques s'associent aux youtubeurs

El Mouldi, Sana - 2020

Persistent link: https://www.econbiz.de/10012414576

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