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Search: subject:"parasocial"
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Consumer behaviour
74
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74
Social Web
68
Social web
68
Internet marketing
54
Online-Marketing
54
Relationship marketing
36
Beziehungsmarketing
35
Parasocial interaction
28
Brand management
26
Markenführung
26
Advertising effects
22
Werbewirkung
22
parasocial interaction
22
Brand image
21
Markenimage
21
Social relations
19
Soziale Beziehungen
19
Celebrity endorsement
17
Celebrity-Werbung
16
Parasocial relationship
16
parasocial relationship
14
Online retailing
12
Online-Handel
12
Parasocial relationships
12
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11
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11
social media
11
Influencer marketing
10
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10
Advertising
9
Credibility
9
Glaubwürdigkeit
9
Viral marketing
9
Virales Marketing
9
Werbung
9
Confidence
8
Emotion
8
Para-social interaction
8
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143
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143
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Eugene Cheng-xi Aw
5
Wang, Shuman
5
Kim, Kyung Hoon
4
Moon, Hakil
4
Kian Yeik Koay
3
Kim, Juran
3
Labrecque, Lauren I.
3
Schramm, Holger
3
Yu, Xiaolei
3
Yuan, Chun Lin
3
Yuan, Chunlin
3
Beckert, Johannes
2
Brinson, Nancy H.
2
Chou, Sheng-Fang
2
Decker, Reinhold
2
Ding, Yue
2
Horng, Jeou-Shyan
2
Hutabarat, Lamtiur
2
Jin, Seunga Venus
2
Kim, Hyosun
2
Kim, Insin
2
Knoll, Johannes
2
Lemon, Laura L.
2
Liu, Chih-Hsing
2
Liu, Juan
2
Luoma-aho, Vilma
2
Octoyuda, Edgar
2
Ooi, Keng-Boon
2
Qiu, Lingyun
2
Raza, Syed Hassan
2
Reinikainen, Hanna
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Silaban, Pantas H.
2
Silalahi, Andri Dayarana K.
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Sitanggang, Yuni Kartika
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Sitorus, Ade Irma Suryani
2
Sokolova, Karina
2
Tan, Garry Wei-Han
2
Yu, Tai-Yi
2
Yuksel, Mujde
2
Zaman, Umer
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Journal of business research : JBR
13
Journal of retailing and consumer services
13
International journal of advertising : the review of marketing communications
10
Journal of marketing communications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of promotion management : innovations in planning and applied research
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of internet commerce
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Technological forecasting & social change : an international journal
3
Tourism management : research, policies, practice
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of consumer marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Journal of service management
2
Online Information Review
2
Psychology & marketing
2
The journal of brand management : an international journal
2
24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024
1
Cogent Business & Management
1
Cogent business & management
1
Corporate communications : an international journal
1
Entrepreneurial business and economics review : EBER
1
Equality, Diversity and Inclusion: An International Journal
1
Health marketing quarterly
1
Human Resource Management International Digest
1
Human relations
1
Industrial Management & Data Systems
1
International Journal of Interactive Communication Systems and Technologies (IJICST)
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of market research
1
International journal of retail and distribution management
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ECONIS (ZBW)
130
Other ZBW resources
10
EconStor
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RePEc
1
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subject:"prosocial"
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11
Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention
Silaban, Pantas H.
;
Silalahi, Andri Dayarana K.
; …
- In:
Cogent business & management
9
(
2022
)
1
,
pp. 1-17
the validity and research hypotheses. The results showed that (1)
parasocial
interaction significantly influences hedonic …
Persistent link: https://www.econbiz.de/10014429109
Saved in:
12
Feeling pressured by health prevention campaigns as a motivational force : examining the role of visual and verbal mode design features
Möri, Michelle
;
Siegenthaler, Perina
;
Fahr, Andreas
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 337-355
Persistent link: https://www.econbiz.de/10013483449
Saved in:
13
From interaction to relationship : rethinking
parasocial
phenomena in travel live streaming
Deng, Zhiming
;
Benckendorff, Pierre
;
Wang, Jie
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366101
Saved in:
14
Role of social media influencers on marketing of sustainable hotels : gratification and the
parasocial
interaction perspective
Horng, Jeou-Shyan
;
Liu, Chih-Hsing
;
Chou, Sheng-Fang
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
6
,
pp. 735-762
Persistent link: https://www.econbiz.de/10014564230
Saved in:
15
How does credibility matter? : proposing and validating a framework for the credibility of live streamers in the gaming industry
Soares, Raquel Reis
;
Liu, Juan
;
Zhang, Tingting
;
Lu, Can
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10014513540
Saved in:
16
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers'
para-social
interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
17
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and
parasocial
rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
18
Self-influencer congruence,
parasocial
relationships, credibility, and purchase intentions : a sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Yap, Jia Ying
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014514524
Saved in:
19
How broadcasters' characteristics affect viewers' loyalty : the role of
parasocial
relationships
Liu, Wei
;
Wang, Zongshui
;
Jian, Ling
;
Sun, Zhuo
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 241-259
Persistent link: https://www.econbiz.de/10014486686
Saved in:
20
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
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