Amani, David; Ismail, Ismail J. - In: Future Business Journal 8 (2022), pp. 1-14
COVID-19 preventive measures, perceived brand ethicality, and brand legitimacy in the hospitality industry in Tanzania … during the period of reviving the industry. Furthermore, the study examines the mediating role of perceived brand ethicality …. Additionally, COVID-19 preventive measures could enhance brand legitimacy indirectly via perceived brand ethicality. The study has …