Search Results - subject:"perceived brand quality"

Does team identification of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia

Tsordia, Charitomeni; Apostolopoulou, Artemisia; … - In: Journal of strategic marketing 32 (2024) 6, pp. 795-813

Persistent link: https://www.econbiz.de/10015051756

Factors influencing purchasing of budget Smartphones in Kathmandu valley

Gaire, Sanjaya - In: Nepalese journal of economics : a publication of … 4 (2020) 3, pp. 112-123

Persistent link: https://www.econbiz.de/10013253765

Brand recognition and quality inferences

Simonyan, Yvetta; Goldstein, Daniel - 2013

Could brands associated with mostly negative information-those with poor reputations-be perceived as superior to unrecognized brands? A reasonable consumer should value reputation; however, it is also sensible to put a heavyweight on brand recognition. To investigate this question, the authors...

Persistent link: https://www.econbiz.de/10012058877

Brand recognition and quality inferences

Simonyan, Yvetta; Goldstein, Daniel - 2013 - Version: September 4, 2013

Persistent link: https://www.econbiz.de/10012011691

Global brand value in developed, emerging, and least developed country markets

Randrianasolo, Arilova A. - In: The journal of brand management : an international journal 24 (2017) 5, pp. 489-507

Persistent link: https://www.econbiz.de/10011799052

Consumer reactions to corporate social responsibility brands : the role of face concern

Wan, Lisa C.; Poon, Patrick; Yu, Chunling - In: The journal of consumer marketing 33 (2016) 1, pp. 52-60

Persistent link: https://www.econbiz.de/10011472881

Customer-based brand equity and firms' performance in the telecom industry

Buzdar, Muhammad Farooq; Janjua, Saquib Yusaf; … - In: International journal of services and operations management 25 (2016) 3, pp. 334-346

Persistent link: https://www.econbiz.de/10011636519

Consumer reactions to corporate social responsibility brands: the role of face concern

Wan, Lisa C.; Poon, Patrick S.; Yu, Chunling - In: Journal of Consumer Marketing 33 (2016) 1, pp. 52-60

consumers’ perceived brand quality in the relationship between brand types (CSR brands vs non-CSR brands) and consumer responses. …

Persistent link: https://www.econbiz.de/10014849940

Perceived brand quality as a way to superior customer perceived value crossing by moderating effects

Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156

Persistent link: https://www.econbiz.de/10011308510

Perceived brand salience and destination brand loyalty from international tourists’ perspectives: the case of Dead Sea destination, Jordan

Jraisat, Luai E.; Akroush, Mamoun N.; Alfaouri, Ruba Jaser - In: International Journal of Culture, Tourism and … 9 (2015) 3, pp. 292-315

that perceived brand salience has positively and significantly affected each of perceived brand quality and perceived … destination loyalty. Perceived brand quality has positively and significantly affected each of perceived brand image … loyalty. The structural findings indicate that perceived brand quality has exerted the strongest effect on each of perceived …

Persistent link: https://www.econbiz.de/10014768375