Amalia, Firdia Rizky; Darmawan, Agus - In: Cleaner and responsible consumption 11 (2023), pp. 1-10
ecosystem. Cruelty-free products have become a lifestyle choice, supporting personal care and appearance while contributing to … environmental preservation. The potential economic for personal care products in Indonesia is enormous, with consistent growth … observed. This study examines the factors influencing consumer interest in purchasing cruelty-free personal care products. Our …