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Search: subject:"persuasion theory"
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Consumer behaviour
3
Konsumentenverhalten
3
Persuasion theory
3
Experiment
2
persuasion theory
2
Attitude change
1
Behavioral research
1
Brand attitude
1
Brand management
1
Cognition
1
Consumer behavior
1
Credit card
1
Credit cards
1
Crowdfunding
1
Destination marketing
1
Dual process persuasion theory
1
Emotion
1
Facebook
1
Holiday behaviour
1
Hotel industry
1
Hotellerie
1
Information acquisition
1
Innovation
1
Internet marketing
1
Intra-firm diffusion
1
Kognition
1
Kreditkarte
1
Markenführung
1
Message proximity
1
Message source
1
Motivation
1
Online retailing
1
Online shopping
1
Online-Handel
1
Online-Marketing
1
Organic farming
1
S-O-R framework
1
Short-form travel videos
1
Short-form video marketing
1
Social Web
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5
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English
5
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Cheng, Chiang Yu
1
Dinger, Michael
1
Fang, Xue
1
Huang, Songshan
1
Jensen, Matthew L.
1
Marett, Kent
1
Mariadoss, Babu John
1
Nu, Su
1
Reynolds, Dennis
1
Shu, Wesley
1
Sun, Yuxin
1
Thatcher, Jason Bennett
1
Waters, James
1
Wei, Li
1
Wright, Ryan T.
1
Xie, Chaowu
1
Yang, Dongshan
1
Yu, Jun
1
Zhang, Jiangchi
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Electronic commerce research and applications
1
Human systems management : HSM
1
Information systems research : ISR
1
Journal of hospitality and tourism insights
1
MPRA Paper
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Tourism management perspectives : TMP
1
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ECONIS (ZBW)
5
RePEc
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1
Analysis of text factors impacting donation behavior in public welfare crowdfunding projects
Wei, Li
;
Yang, Dongshan
;
Sun, Yuxin
- In:
Human systems management : HSM
42
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014246215
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2
How do short-form travel videos trigger travel inspiration? : identifying and validating the driving factors
Fang, Xue
;
Xie, Chaowu
;
Yu, Jun
;
Huang, Songshan
; …
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014318863
Saved in:
3
Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
Journal of hospitality and tourism insights
2
(
2019
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10012131599
Saved in:
4
The influence of information sources on inter- and intra-firm diffusion: evidence from UK farming
Waters, James
-
Volkswirtschaftliche Fakultät, …
-
2013
economically optimising farmers replicates results from dual process
persuasion
theory
, and predicts that inter-firm diffusion will …
Persistent link: https://www.econbiz.de/10011109807
Saved in:
5
Influence techniques in phishing attacks : an examination of vulnerability and resistance
Wright, Ryan T.
;
Jensen, Matthew L.
;
Thatcher, Jason Bennett
- In:
Information systems research : ISR
25
(
2014
)
2
,
pp. 385-400
Persistent link: https://www.econbiz.de/10010393268
Saved in:
6
How to improve consumer attitudes toward using credit cards online : an experimental study
Shu, Wesley
;
Cheng, Chiang Yu
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 335-345
Persistent link: https://www.econbiz.de/10009730233
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