Search Results - subject:"pre-purchase"

Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services

Lassila, Elina; Heikka, Eija-Liisa; Nätti, Satu - In: The journal of business & industrial marketing 38 (2023) 13, pp. 63-73

Persistent link: https://www.econbiz.de/10014472654

Boosting the pre-purchase experience through virtual reality. Insights from the cruise industry

Simoni, Michele; Sorrentino, Annarita; Leone, Daniele; … - In: Journal of Hospitality and Tourism Technology 13 (2021) 1, pp. 140-156

critical touchpoint at the pre-purchase stage of the customer journey. Design/methodology/approach To achieve the research aims … immersive VR at the pre-purchase stage of the customer journey. Second, it offers interesting implications for managers who want … to take advantage of the opportunities offered by VR. Originality/value The present study analyses the pre-purchase stage …

Persistent link: https://www.econbiz.de/10014874288

COVID-19 : pre-purchase trust and health risk impact on m-commerce experience : young customers experience on food purchasing

Suhartanto, Dwi; Kartikasari, Ani; Najib, Mukhamad; … - In: Journal of international food & agribusiness marketing 34 (2022) 3, pp. 269-288

Persistent link: https://www.econbiz.de/10013417295

A study of consumers' pre-purchase evaluation of apparel products in Ethiopia

Bizuneh, Berihun; Hailemariam, Shalemu Sharew; Tsegaye, … - In: Journal of fashion marketing and management 26 (2022) 5, pp. 776-791

Persistent link: https://www.econbiz.de/10013555033

Social media communication and consumer decision making : an empirical perspective

Sangwan, Sumit; Sharma, Supran Kumar - In: International journal of electronic marketing and … 13 (2022) 4, pp. 391-410

Persistent link: https://www.econbiz.de/10014309987

Purchase situations and information-seeking in brand-related user-generated content

Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 740-764

Persistent link: https://www.econbiz.de/10012549627

Social media and the decision-making process : empirical evidence from Yemen

Alhakimi, Wail; Alwadhan, Ramzi - In: International journal of electronic marketing and … 12 (2021) 2, pp. 133-155

Persistent link: https://www.econbiz.de/10012509413

Restorative experiences and online tourists' willingness to pay a price premium in an augmented reality environment

Huang, Tseng-Lung - In: Journal of retailing and consumer services 58 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012430625

An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials

Arora, Taanika; Agarwal, Bhawna - In: International journal of e-business research : an … 16 (2020) 2, pp. 47-68

Persistent link: https://www.econbiz.de/10012302680

How does the online service level influence consumers' purchase intentions before a transaction? A formative approach

Küster, Inés; Vila, Natalia; Canales, Pedro - In: European Journal of Management and Business Economics … 25 (2016) 3, pp. 111-120

online services (pre-purchase services and transaction-related services) in a context of clothing purchasing process. Before … services and pre-purchase services are determinants of the navigation experience. At the same time, navigation experiences …

Persistent link: https://www.econbiz.de/10011946116