Susanto, Perengki; Hoque, Mohammad Enamul; Shah, Najeeb … - In: Cogent Business & Management 10 (2023) 3, pp. 1-23
shopping intention. In addition, the price strategy has an impact on price-related factors, non-price factors, price image, and … shopping intention. Price strategy also moderates the relationship between price image and shopping intention. This study …