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"So, what is it? and do i like it?" : new
product
categorisation
and the formation of consumer implicit attitude
Ackermann, Claire-Lise
;
Teichert, Thorsten
;
Truong, Yann
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 796-818
Persistent link: https://www.econbiz.de/10011935666
Saved in:
2
Examining the power-law distribution among eWOM communities : a characterisation approach of the Long Tail
Olmedilla, M.
;
Martínez-Torres, María del Rocío
; …
- In:
Technology analysis & strategic management
28
(
2016
)
5
,
pp. 601-613
Persistent link: https://www.econbiz.de/10011578579
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