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Search: subject:"prominenten"
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All
Celebrity endorsement
803
Celebrity-Werbung
803
Advertising effects
439
Werbewirkung
439
Consumer behaviour
298
Konsumentenverhalten
298
Markenimage
219
Brand image
215
Brand management
208
Markenführung
208
Werbung
125
Advertising
121
Athletes
95
Sportler
95
Social Web
92
Social web
92
Brand
70
Markenartikel
69
Credibility
64
Glaubwürdigkeit
63
Internet marketing
60
Online-Marketing
60
USA
60
United States
59
celebrity endorsement
56
Indien
51
India
50
Sportmarketing
43
Sports marketing
43
Beziehungsmarketing
36
Relationship marketing
36
Deutschland
30
Germany
30
Marketing management
29
Marketingmanagement
29
celebrity
27
China
25
Artists
23
Künstler
23
Reputation
23
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Undetermined
331
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Article
644
Book / Working Paper
159
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1
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578
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578
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66
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66
Graue Literatur
15
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14
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12
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11
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Sammelwerk
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2
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1
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English
752
German
51
French
1
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Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Usman, Osly
5
Agnihotri, Arpita
4
Alatas, Vivi
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Budzinski, Oliver
4
Carrillat, François A.
4
Chan, Kara
4
Clark, Timothy
4
D'Rozario, Denver
4
Franck, Egon
4
Hussain, Shahzeb
4
Liu, Matthew Tingchi
4
Meyer, Frederik
4
Nüesch, Stephan
4
Olken, Benjamin A.
4
Paladines, Cindy
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schaaf, Daniela
4
Um, Nam-Hyun
4
Webster, Cynthia M.
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Chandrasekhar, Arun G.
3
Daswani, Aarzoo
3
Dennis, Charles
3
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National Bureau of Economic Research
3
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Frankfurter Allgemeine Buch
1
Ghana Academy of Arts and Sciences <Accra>
1
Peter Lang GmbH
1
Springer Fachmedien Wiesbaden
1
Technische Universität Ilmenau
1
University of Chicago / Law School
1
World Bank / Development Research Group / Poverty and Human Resources
1
bbw Hochschule
1
epubli GmbH
1
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Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
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ECONIS (ZBW)
804
Showing
71
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80
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804
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date (newest first)
date (oldest first)
71
The impact of livestream on the customer's buying intention in an emerging economy : the case of products endorsed by celebrity
Thanh-Binh Phung
;
Hoang Nguyen Dai
;
Doan Viet Phuong Nguyen
- In:
International journal of business and emerging markets …
15
(
2023
)
4
,
pp. 346-379
Persistent link: https://www.econbiz.de/10014435556
Saved in:
72
Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Liu, Lei
;
Wu, Shaohui
;
Cai, Guoliang
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
Saved in:
73
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
74
Evaluating the relative role of influencer marketing and celebrity endorsements in promotion of electric vehicles
Pankaj
;
Yadav, R. K.
- In:
Manthan : journal of commerce and management
10
(
2023
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10014488505
Saved in:
75
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
76
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
77
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
Saved in:
78
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
79
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
80
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
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