Search Results - subject:"promotion"

The relationship between net promoter score and insurers' profitability : an empirical analysis at the customer level

Jahnert, Jonas R.; Schmeiser, Hato - In: The Geneva papers on risk and insurance - issues and … 47 (2022) 4, pp. 944-972

Persistent link: https://www.econbiz.de/10013387384

The Effects of Social Media Marketing, Store Environment, Sales Promotion and Perceived Value on Consumer Purchase Decisions in Small Market

Haudi, H; Santamoko, Ruby; Rachmansyah, Arief; Surono, Yunan - 2022

influence of sales promotion on small market purchase decisions as well as the effect of perceived value on small market …

Persistent link: https://www.econbiz.de/10013307143

ROLE OF MARKETING PROMOTION OF CROATIAN BANKS

Sicenica, Bernard - 2022

Necessity of accelerated restructuring of Croatian economy, technological modernization and increase of business efficiency are contained in consensus, both as the bearer of economic policy and various proposers of economic development measures. Common characteristic of majority of proposed...

Persistent link: https://www.econbiz.de/10014086272

Influencers' promoted posts and stories on instagram : do they matter?

López-Barceló, Ainhoa; López, Manuela - In: Journal of innovations in digital marketing 3 (2022) 1, pp. 14-28

Persistent link: https://www.econbiz.de/10014383281

Impulse buying behaviour at the retail checkout : an investigation of select antecedents

Pallikkara, Vinish; Pinto, Prakash; Hawaldar, Iqbal Thonse - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 1, pp. 69-79

-store promotion, offers and discounts and large merchandise. The study has important implications for retail stores by emphasising on …

Persistent link: https://www.econbiz.de/10012503383

Promoting product returns : effects of price reductions on customer return behavior

Hirche, Christian F.; Gijsenberg, Maarten J.; Bijmolt, … - 2021

Persistent link: https://www.econbiz.de/10012522247

Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction

Siswati, Endang - 2021

Persistent link: https://www.econbiz.de/10012594020

Digital transformation of the promotion of educational services of Kazakhstani universities

Zarubina, Venera; Zarubin, Mikhail; Yessenkulova, Zhaukhar - In: Journal of Innovation and Entrepreneurship 13 (2024) 1, pp. 1-20

to rethink existing approaches to the digital promotion of educational services of Kazakhstani universities. Particular … interest in modernizing the promotion of educational services is caused by the fact that representatives of the new generation …, Generation Z, are now becoming consumers of educational services. The basis of this study was the analysis of digital promotion …

Persistent link: https://www.econbiz.de/10014519670

Navigating new trade horizons : supporting exporters in a world of change

Klasen, Andreas; Krummaker, Simone; Jeffs, Chris; … - 2024

Persistent link: https://www.econbiz.de/10014565313

Long-distance industrial policy for Africa

Sandefur, Justin; Subramanian, Arvind - 2024

Persistent link: https://www.econbiz.de/10014574932