The relationship between net promoter score and insurers' profitability : an empirical analysis at the customer level
Year of publication: |
2022
|
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Authors: | Jahnert, Jonas R. ; Schmeiser, Hato |
Published in: |
The Geneva papers on risk and insurance - issues and practice. - Basingstoke : Palgrave Macmillan, ISSN 1468-0440, ZDB-ID 2063785-8. - Vol. 47.2022, 4, p. 944-972
|
Subject: | Customer satisfaction | Net promoter score | Profitability of customer relationship | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion |
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