Angela Chang, Chiu‐chi; Kukar‐Kinney, Monika - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 745-754
Purpose – The purpose of this paper is to compare and contrast two types of shopping aids, that is, research‐supporting and solution‐oriented shopping aids, and examine their effectiveness, considering both consumer and situational factors. Design/methodology/approach – Expanded...
