Search Results - subject:"red oceans"

Organically Produced Foods - A Competitive Approach for the Twenty-First Century in Terms of Blue Ocean New Strategic Concept

PLESOIANU, George; CIRSTEA, Alexandru - Costin - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 12 (2011) 4, pp. 697-705

. In fact, the strategy tries to extend the traditional and established market (called red oceans). Thus, tense and …

Persistent link: https://www.econbiz.de/10009421495

Worst Practices as the Lessons Learned in Marketing

Agnieszka, Szpitter - In: Organization and Management 2011 (2011) 5 (148), pp. 173-181

In this article the main purpose is to present the different worst practices in the area of marketing. The first part of the article is about the differences between two paradigms: best practices and worst practices and proposes an approach focuses on worst practices. The concept of worst...

Persistent link: https://www.econbiz.de/10011007898

ORGANICALLY PRODUCED FOODS – A COMPETITIVE APPROACH FOR THE TWENTY-FIRST CENTURY IN TERMS OF BLUE OCEAN NEW STRATEGIC CONCEPT

PLESOIANU, GEORGE; CÎRSTEA, ALEXANDRU-COSTIN - In: International Conference Modern Approaches in … 5 (2011) 1, pp. 456-463

. In fact, the strategy tries to extend the traditional and established market (called red oceans). Thus, tense and …

Persistent link: https://www.econbiz.de/10010541156

Worst Practices as the Lessons Learned in Marketing

Agnieszka, Szpitter - In: Organization and Management 5 (2011) 148, pp. 173-181

Persistent link: https://www.econbiz.de/10010641026