Search Results - subject:"relationship intention"

Outcomes of relationship quality in business-to-business contexts: A South African concrete product market perspective

Masitenyane, Lehlohonolo Amos; Muposhi, Asphat; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-17

Business to business (B2B) relationships in South Africa's concrete product market are characterised as transactional, asymmetrical and adversarial. This study examines the outcomes of relationship quality satisfaction in South Africa's construction industry. Quantitative data was collected from...

Persistent link: https://www.econbiz.de/10014527694

Outcomes of relationship quality in business-to-business contexts : a South African concrete product market perspective

Masitenyane, Lehlohonolo Amos; Muposhi, Asphat; … - In: Cogent business & management 10 (2023) 3, pp. 1-17

Persistent link: https://www.econbiz.de/10014506247

Predictors of business-to-business loyalty and repurchase intentions in South Africa's concrete product market

Masitenyane, Lehlohonolo Amos; Dhurup, Manillal - In: South African journal of business management 54 (2023) 1, pp. 1-12

Purpose: Relational exchanges between buyers and sellers in business-to-business (B2B) contexts are becoming important in today's competitive markets. With increases in the number of concrete product manufacturer-supplier (CPMs) organisations in the construction industry, customers still express...

Persistent link: https://www.econbiz.de/10014536033

Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study

Steyn, Derik; Mostert, Pierre - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 167-190

Persistent link: https://www.econbiz.de/10013502524

Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis

Kalam, Abul; Goi, Chai Lee; Tiong, Ying Ying - In: Marketing intelligence & planning 42 (2024) 1, pp. 84-119

Persistent link: https://www.econbiz.de/10014469195

Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions

Hasudungan, Albert; Saragih, Harriman Samuel - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2431-2446

Persistent link: https://www.econbiz.de/10014430251

Relationship intention, customer-firm association length and customer satisfaction : a multi-country exploration

Mostert, Pierre; Steyn, Derik; Rogers, Pamela; Du Toit, … - In: Journal for global business advancement : JGBA 13 (2020) 4, pp. 408-430

Persistent link: https://www.econbiz.de/10012516139

Relationship intention and service quality as combined competitive strategy

Mostert, Pierre; Luttig, Thelma - In: International journal of management & enterprise … 17 (2018) 1, pp. 76-92

Persistent link: https://www.econbiz.de/10011879629

Relationship intention and relationship quality as predictors of clothing retail customers' loyalty

Kuhn, Stefanie; Mostert, Pierre - In: The international review of retail, distribution and … 28 (2018) 2, pp. 206-230

Persistent link: https://www.econbiz.de/10011884121

Relationship intention and length of customer-firm associations in two emerging markets

Mostert, Pierre; Steyn, Derik; Bautista, Reynaldo - In: Services marketing quarterly 39 (2018) 3, pp. 175-192

Persistent link: https://www.econbiz.de/10011940188