Goaill, Majid M.; Perumal, Selvan; Noor, Nor Azila M. - In: International Review of Management and Marketing 3 (2013) 3, pp. 93-93
Many recent studies emphasized the importance of retailer's satisfaction and commitment to manufacturer/supplier. These studies investigated the relationship between them as an overall relationship. However, there is a dearth of studies that investigated the dimensions of retailer's satisfaction...