Moon, Joonho; Ji, Yunho - In: Global business and finance review 28 (2023) 5, pp. 109-121
, and repurchase intention. Healthiness is the moderator when taste and price fairness impacts on repurchase intention. The … equation model was employed to analyze the data. Findings: Regarding the results, repurchase intention is both positively … relationship when taste and price fairness affect repurchase intention. Research limitations/implications: The results of this …