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Search: subject:"retailer response"
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manufacturer-retailer Stackelberg
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Retailer
response
to negative online consumer reviews : how can damaged trust be effectively repaired?
Wan, Yan
;
Zhang, Yifan
;
Wang, Fengting
;
Yuan, Yufei
- In:
Information technology and management
24
(
2023
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10014252001
Saved in:
2
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
3
Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses
Ailawadi, Kusum L.
;
Kopalle, Praveen K.
;
Neslin, Scott A.
- In:
Marketing Science
24
(
2005
)
1
,
pp. 12-24
retailer
response
to a major policy change can be predicted using a game-theoretic model. We first estimate demand functions …
Persistent link: https://www.econbiz.de/10008787704
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