Paquier, Marie-Catherine - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 76-108
consumers. We mobilize the literature about the sacralization process in consumption, enriched by the concept of communitas. An … on gift-giving in such a purchase, they enable to show the re-sacralization process of the product. We conclude by … replacing the usually linear continuum between sacred and profane statuses by a sinusoidal sacralization wave. …