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Search: subject:"satellite fans"
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Consumer behaviour
6
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Professional sports
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Profisport
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5
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Satellite fans
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satellite fans
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Arbeitsgruppe
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internationalization
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team identification
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Brand identification
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China
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Consumer Behavior
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Uhrich, Sebastian
2
Ahiabor, Daniel Kofi
1
Apostolopoulou, Artemisia
1
Behrens, Anton
1
Chiu, Weisheng
1
Cho, Heetae
1
Gli, Deli Dotse
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Hinson, Robert
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Koll, Oliver
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Kosiba, John Paul Basewe
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Lintumäki, Petri
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Papadimitriou, Dimitra
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Tsordia, Charitomeni
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Tweneboah-Koduah, Ernest Yaw
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Digital business
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International journal of sports marketing & sponsorship
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Journal of strategic marketing
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Journal of travel and tourism marketing
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ECONIS (ZBW)
6
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1
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
2
Satellite
fans
engagement with social networking sites influence on sport team brand equity : a UGT perspective
Ahiabor, Daniel Kofi
;
Kosiba, John Paul Basewe
;
Gli, …
- In:
Digital business
3
(
2023
)
2
,
pp. 1-11
of
satellite
fans
. Additionally, this research examines the influence of customer engagement behaviour (i.e., consuming …
Persistent link: https://www.econbiz.de/10014476457
Saved in:
3
Tackling international markets : bicultural brand positioning of sport leagues in foreign countries
Weißkopf, Christian
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10014633212
Saved in:
4
Does team identification of
satellite
fans
influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia
Tsordia, Charitomeni
;
Apostolopoulou, Artemisia
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10015051756
Saved in:
5
Satellite
fans
' team identification, nostalgia, customer equity and revisit intention : symmetric and asymmetric analysis
Chiu, Weisheng
;
Wang, Fong Jia
;
Cho, Heetae
- In:
Journal of travel and tourism marketing
40
(
2023
)
2
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014285205
Saved in:
6
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
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