Hebblethwaite, Denisa; Parsons, Andrew G.; Spence, Mark T. - In: European Journal of Marketing 51 (2017) 11/12, pp. 1918-1937
studies are quasi-experiments using scanner panel data. The product discontinuations examined are real events that took place …; however, none of the studies lend support. Originality/value This is the first research effort to use scanner panel data to …