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Search: subject:"seamlessness"
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Omni-channel shopping experiences : to share or not to share?
Wiese, Melanie
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-17
This study proposes an extended Stimulus-Organism-Response framework that investigates perceived
seamlessness
and …
Persistent link: https://www.econbiz.de/10014526556
Saved in:
2
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
3
How customer experience incongruence affects omnichannel customer retention : the moderating role of channel characteristics
Gao, Wei
;
Li, Wenqian
;
Fan, Hua
;
Jia, Xingping
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502708
Saved in:
4
Understanding omni-channel shopping value : a mixed-method study
Huré, Elodie
;
Picot-Coupey, Karine
;
Ackermann, Claire-Lise
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 314-330
Persistent link: https://www.econbiz.de/10011747906
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