Eloranta, Ville; Turunen, Taija - In: Journal of Service Management 26 (2015) 3, pp. 394-425
Purpose – The purpose of this paper is to analyze how the service infusion literature explains competitive advantage … the links between the service infusion and strategy literature. Findings – The review reveals that although discussion of … service infusion applies strategic management concepts, the stream lacks rigor with respect to construct definition and …