Carlos Pinho, José; de Lurdes Martins, Maria; Macedo, … - In: International Journal of Quality & Reliability Management 28 (2011) 7, pp. 706-722
Purpose – This study aims to examine online service quality factors as main driving forces in the degree of intention … proposed model. The paper used an ordered logit model to estimate the effects of several online service quality factors on the …. Originality/value – The paper provides an empirical analysis regarding the online service quality factors that determine the …